The Question That Saved My Company from Bankruptcy | Sharon Price John | TED

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. (Recorded at TED@BCG on October 23, 2025) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Membe