The Breath Holder

Children have limited opportunities to influence the choices their parents make. Whereas parents have every opportunity to make the right choice for their children's wellbeing. When a parent smokes in the presence of their children it’s important to remember that every cigarette the parent smokes, the child also smokes. Cigarette smoke at home is a completely unstoppable opponent. Tobacco smoke particles find their way from room to room and increase the child's risk of disease significantly. This film illustrates the child’s point of view of passive smoking. We tell the heartfelt story of a boy who fights against passive smoking with the only means within his reach. If children could decide, they wouldn’t smoke. More on the dangers of passive smoking and hel on quitting: http://www.ashbabies.fi Facebook https://www.facebook.com/tuhkalapset Twitter: #AshBabies #TheBreathHolder Ash Babies campaign and The Breath Holder film has been planned and produced by Havas Worldwide Helsinki. Film production was done by Studio Arkadena & Sauna International. http://www.havasww.fi http://www.arkadena.si/ http://www.saunainternational.tv Sound design: http://silencio.fi/ Music: Accu "Rock" The Cancer Society of Finland brings together top-level scientists, cancer care experts and cancer patients under one organizational structure in a unique way. http://www.cancer.fi http://www.fressis.fi/