Voices of posters. NPO Nochlezhka (nonprofit homeless support organisation) promotional AR activity

3-5 million people jf Russia live on the street. Yet, the homeless are a stigmatized topic. It is not talked about. We found those who right from the street will talk about the hardships. Voices of russian musicians sound on posters NOIZE MC, Boris Grebenshchikov, Kirill Ivanov from the SBPCh, Grechka. We have shortened as much as possible the path from the personal appeal of popular musicians to support to support the "Nochlezhka" foundation. Just point the camera at the poster, listen, and make one tap. Find out how to help on the Nochlezhka website. Thank you so much for donating 300.00 rubles this month for the work of Nochlezhka! May everything be fine for you and your loved ones. Thank you for helping together with us! To support the street campaign we created and roll out a promotional video. These are the results: about 5,000 conversions to the mask with augmented reality increased regular donations on 52%. 50+ publications in the media x4.5 number of one-time donations 900,000 total views. Learn how to help homeless people find their way off the street at homeless.ru