MADONNA SUPERBOWL XLVI HALFTIME SHOW

PLAYLIST VOGUE MUSIC GIVE ME ALL YOUR LUVIN' LIKE A PRAYER The Super Bowl XLVI halftime show took place on February 5, 2012 at the Lucas Oil Stadium in Indianapolis, Indiana as part of Super Bowl XLVI. It featured Madonna and guests LMFAO, Nicki Minaj, M.I.A. and CeeLo Green. In 2011, the National Football League (NFL) announced that Madonna would perform at the Super Bowl XLVI show. The singer collaborated with Cirque du Soleil for the show, where her longtime choreographer Jamie King was music director; King, in turn, enlisted the multimedia-show producer Moment Factory. Madonna performed four songs, beginning with "Vogue" in a Roman-Egyptian setting and followed by "Music" with LMFAO. Minaj and M.I.A. joined Madonna for her new single, "Give Me All Your Luvin'", and Madonna finished with Green on "Like a Prayer". Costumes were designed by Riccardo Tisci, Givenchy, Miu Miu and Prada. The performance required 500 outfits, including customized costumes for the musical guests and assisting performers. Madonna was not paid for performing at the halftime show, which provides global exposure for an artist. The show was a success, setting a Super Bowl halftime-show record of 114 million viewers (higher than the viewership of the game itself). The halftime show was critically acclaimed. Said Marc Schneider of Billboard: "It's Madonna Louise Ciccone's world, we're just living in it".[31] Randall Roberts of the Los Angeles Times wrote that although the choice of Madonna as halftime-show performer was a subject of discussion, the singer was "defiantly unconcerned with the more conservative red state wing of the football fanbase who'd never be caught dead singing along to one of her songs ... and her halftime show was pure spectacle by the Cleopatra of the game ... Madonna is Madonna for a reason. And we saw it firsthand Sunday."[32] Chicago Tribune critic Greg Kot called the show an "S&M party in Ancient Egypt". Along with reminding the audience of her older hits, Madonna had "important career-advancing work to do ... [The singer], after all, never does anything unless she's got something to sell, and with a new studio album due out in March and a tour to follow, she had plenty on her to-do list".[33] Jon Pareles of The New York Times wrote that although the singer was not as "indefatigable" as she had been, she was a "party girl turned regent: a queen on her throne, a homecoming queen strutting in the bleachers, a church singer fronting a choir". Pareles called Madonna "grown-up", and wrote that she put on a show appropriate for the NFL.[34] Peter Robinson of The Guardian called the performance low-key for the singer, despite the large audience. Robinson wrote that the show's budget would "[make] your average James Cameron effort look like Homes Under the Hammer", and called Madonna's entrance and exit his favorite parts of the show. Personnel Hamish Hamilton – director Madonna – performer Maya Arulpragasam – performer (as M.I.A.) Sofia Boutella – dancer Darren Lee Cupp – gladiator CeeLo Green – performer Andy Lewis – slackliner LMFAO – performers Nicki Minaj – performer Brahim Zaibat – dancer Ricky Kirshner – executive producer Bruce Rodgers – production Anthony Bishop – art direction Douglas Cook – art direction Shelley Rodgers – art direction Bea Akerlund – costumes Rob Paine – executive in charge of production Lindsey Breslauer – assistant art director Robert T. Barnhart – lighting director Kevin French – Jib camera operator David Grill – lighting director Alex Gurdon – lighting designer Jay Kulick – camera operator Michael Owen – lighting director Matt Beckner – talent manager Julia Blanford – production assistant Rob Crawford – audience producer Josh Hughes – production assistant Jamie King – creative director / show director