Ruslan started his career as a professor at Academy of Economic Studies. He later entered the retail business launching Eurotel and Conect. Now is known for the great success in the restaurant business: Pizza Celentano and more recently Tucano Coffee. Motto: All you need is love. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)