Equinox Graphics is proud to present the visualisation of Bloodhound SSC, the trans-sonic rocket car aiming to smash the current land speed record and raise it to a mind-bending 1000 mph (Mach 1.4). The car is being designed and built in Britain, and Equinox Graphics has had the privilege of working in association with the design team to bring the car to life. The minute-long viral video was produced on time and at High Definition (1920x1080, 25fps, full GI/radiosity) in just three weeks - including rendering time on our computer cluster. The animation has proved extremely popular with the world's media, and has proved to be the ideal medium for engaging the public's imagination. It has so far been featured on BBC news (TV and online), and on stations as diverse as CNN and Al Jazeera. More detail at www.bloodhoundssc.com and www.equinoxgraphics.net