Definitions

Article updated
Native advertisement is a text, audio or video content with mentions of a brand or trade mark that is posted by groups on a repayable basis. The main difference between native advertisement and other ad types is as follows: if the brand or trade mark name is removed from the publication, the content meaning remains pertinent and coherent.
You do not have to add the “Promo” tag to native ads.
This advertisement type is logically tied to the group theme and the presented brand or trade mark. For example, a publication about financial products in a poetry-related group counts as common advertising and not native.
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