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Comparison is one of the most critical activities users perform on the web. In many cases, it’s a necessary step before your site visitors will perform a desired action, like buying your product, si...
Thanksgiving is fast approaching in the US. So, in the holiday spirit, we’d like to take a moment to express appreciation for some of the designs that bring us joy. I know that sometimes we, UX professionals, can get a …
Foreigners often say that Chinese websites are overly complex and busy in their design. However, since they usually can’t use the sites — not being able to read Chinese — such impressions, formed purely by looking inste...
Since 1996, we have been compiling lists of the top 10 mistakes in web design. This year, we completed a large-scale usability study with 215 participants in the United States and United Kingdom to see what today’s we...
Over the last few decades, organizations have evolved tremendously in how they deliver products and services to customers. Not long ago, there were only a handful of ways to interact w...
Over the last few decades, organizations have evolved tremendously in how they deliver products and services to customers. Not long ago, there were only a handful of ways to interact w...
The big Internet companies of the Western world have proclaimed “conversational user interfaces” and chatbots to be the Next Big Thing, with major initiatives led by Amazon, Apple, Facebook, Google, an...
In a recent study, we found that hiding navigation under a menu significantly decreases the use of the navigation and also degrades the overall user experience both on desktop and on mobile. While hiding navigation under ...
Traditionally, websites display a logo in the top left corner of every page (for sites that use left-to-right languages). This design pattern fulfills several critical needs for a good web user experience: Communic...