[Li Wei & Pernod Ricard] The making-of | Pernod Ricard
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The Group presents “Vision”, a collaboration with Chinese photographer Li Wei, at Paris Photo the international fine art photography fair. As Pernod Ricard celebrates its 40th anniversary, Chinese photographer Li Wei, known for his aerial performances, chose to make 40 employees of the Group “fly” above some of its most emblematic historical sites.
- Discover more about the artistic campaign shot by Li Wei on Pernod Ricard website: http://goo.gl/ZuKUNE
- Discover 2014-2015 Pernod Ricard Annual Report: http://goo.gl/bno7dZ
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PERNOD RICARD is N°2 worldwide in wine and spirits. It operates in more than 85 market companies and 101 production sites. Pernod Ricard has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.
- Our website: http://pernod-ricard.com
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