The third generation of the famed Land Rover was introduced to the American market in 1971. The Series III is the most common series vehicle, with 440,000 of the type built from 1971 to 1985.
This specific 88 features the 72HP 2.25L gasoline engine paired with a 4-speed manual transmission.
The transmission in the Series III's had syncros in all forward gears, an alternator that replaced the generator, the dashboard was redesigned, and more controls moved to the steering column.
Under the umbrella of British Leyland, marketing of the LR was sporadic at best in the US, essentially riding the coattails of its past history and word of mouth. It was also was no longer all that unique. American-made multi-purpose vehicles in the pre-SUV era (IH Scout II, Jeep CJ-5, Ford Bronco, and Chevy/GMC Blazers) were not only being built better than the Land Rover, but also were as capable off road plus offered more of the creature comforts that Americans insisted upon. That, combined with tighter US regulations and the first OPEC fuel crisis of 1973-74 lead B-L to discontinue imports in 1974. Although the Land Rover brand returned to the US market in 1987 with the Range Rover, it took until 1993 for the true Land Rover to return as the Defender.
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