Dolce & Gabbana filmed a new ad for the fragrance "Light Blue" in which they used the Napolitan evergreen 'Parlami d'amore Mariu', one of many hits from the Bixio catalogue, performed by the legendary Italian singer Achille Togliani.

 Advertisements that feature two top models, Polish Anna Jagodzinska and British David Gandy, was recorded in a Mediterranean ambience, with an equally emphasized eroticism and sensuality as in the first ad. The well-known musical theme contributed to the overall atmosphere of the campaign, which is in the running for the third season.
 The song, 'Parlami d'amore Mariu', was composed by Cesare Andrea Bixio in 1932 for Vittorio De Sica. Many of world renowned singers have sang their versions to date, including Luciano Pavarotti, Placido Domingo, Jose Carreras, Achille Togliani and Claudio Villa.