This talk was given at a local TEDx event, produced independently of the TED Conferences. Калі вы ўпершыню пачуеце архаічныя беларускія спевы (а гэты выступ завяршаецца спевамі), то вас могуць нападкаць дзіўныя пачуцці. Руся – спявачка, якая працуе у стыле этнікі і электроннай музыкі, распавядае аб уласным досведе спазнання карнявой культуры і тлумачыць навошта сучаснаму чалавеку будаваць сваю этнічную самасьвядомасьць. Rusia - folk music singer. In 2005 she received the ‘rock princess’ title at the ‘Rock-Karanatsiya’ (‘Rock coronation’) music contest. She is the founder of ‘Shuma’ solo project, combining folk tunes with electronic music. In collaboration with the ethnographers, ‘Shuma’ has collected a set of traditional Belarusian symbols with their meanings. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)