English, Русский sub-titles. Anti-homophobic bullying Public Service Announcement (PSA) created as an integral part of Ireland's BeLonG To Youth Services annual (April, 2011) Stand Up! LGBT Awareness Weeks. This year's campaign promotes friendship amongst young people as a way to combat homophobic bullying. Written and directed by Anna Rodgers and Aoife Kelleher, this truly brilliant "Creative", produced by Zlata Filipovic for Crossing The Line Films, illustrates admirably the nascent power of the visual media to deliver its' intended message. The PSA was financed in part through support provided by the European Union Commission's Progress Programme for Diversity Against Discrimination on behalf of BeLonG To Youth Services (belongto.org). Whilst primarily focused on LGBTQ-bullying, the vidéo is broadly gender and subject neutral, focusing on "friendship" as such applies to bullying in general; therefore, once translated it has proven to be region, language, and ethnic positive and proactive, and deserving of The World's whole-hearted support with the widest possible dissemination of it's most worthy and valuable message.