User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user needs and not imaginary ones. One of the questions we get the most is, “When should I do user research on my project?” There are three different answers: Do user research at whatever stage you’re in right now . The earlier the research, the more impact the findings will have on your product, and by...


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