Social Impact and Sustainability on Corporate Websites

In our recent usability research with corporate websites, we found that companies that make a concerted effort to give back to society and their communities are perceived as more benevolent and responsible than companies that don’t. Users like to see when organizations care about people and the environment; it influences their decision-making and elicits good feelings about doing business with or working for those companies. While this general theme came as no surprise, users did have specific expectations for how and where companies should communicate about their positive social impact (also referred to as corporate social responsibility, though not as user-friendly of a term). If your organization prioritizes giving back...
The heading Corporate Responsibility made some users feel like the website was using overly complex, corporate jargon to describe its social efforts. Conclusion How companies act along with how they portray themselves on their corporate websites matters. Users today expect companies to take a stance on social issues and give back to the world in positive ways. When it comes to sustainability and social issues, showcase your efforts authentically in order to boost your reputation, set you apart from competitors, and earn you the trust and loyalty of your users. Find more specifics on how to ... https://samplecic.ch/social-impact-and-sustainability-on-corporate-websites-2.html