Content Management on Intranets: Centralized, Distributed, and Hybrid Models

Content can make or break an intranet. Employees access the company intranet for specific information related to their jobs. Unlike the content found on a company’s public-facing website, intranet content often comes from many different crossfunctional contributors, such as human resources, internal communications, and individual departments. The right content-management model for your intranet will preserve its integrity as a supportive and productive digital workplace hub. Definition: A content-management model is a clear set of roles, responsibilities, standards, and guidelines which concern how and by whom content is produced, published, updated, and retired. (This is different from a content-management system [CMS] which is a technology for getting stuff published easily and...
Choosing the right content-management model for your intranet and organization depends on a variety of factors, including the size of your organization, the goals of your intranet (is it a platform to connect employees across distributed offices or is it meant to support productivity, benefits, and corporate news?), the capacity of the team that owns the intranet, and the level of buy-in and support from senior leadership. Understanding what’s needed for each model to succeed can help organizations choose the right content-management model for the betterment of the intranet and, ultimately