Caesars Entertainment Strengthens Tender for Times Square Game License

Caesars Entertainment and SL Green Realty today announced a new Caesars Rewards partnership for local merchants in New York City as part of acquiring game licenses in Times Square. When Caesars Palace Times Square opens in Manhattan, Caesars Rewards members will be able to convert their Rewards credits into gift cards, which will be valid across the Caesars Rewards gift card network, including participating hotels, restaurants, retailers, comedy clubs, entertainment venues, and more throughout New York.
"Cesus Rewards is the largest and most successful gaming royalty program in the world, and bringing it to a city like New York is a natural fit," said Tom Reed, CEO of Caesars Entertainment. "We know from experience that investing in cities and neighborhoods benefits everyone involved. By expanding our robust rewards program in New York, we can better ensure that our work in Times Square creates good jobs and enables small businesses to grow and thrive."
As part of a joint bid by Caesars and SL Green to bring gaming and entertainment destinations to Times Square with Roc Nation, the companies are committed to supporting local businesses. Caesars and SL Green have started to sign up new merchants in Times Square and Greater New York to join the Coalition for a Better Times Square. The participation of merchants in Caesars rewards will be valid for SL Green and Caesars to obtain a New York State game license.
"Our vision is to build games and entertainment destinations that fit the fabric of New York. Customers at Caesars Palace Times Square can play games at our tables, but they will dine at local restaurants, stay at nearby hotels, watch Broadway shows, and shop at Times Square and stores across New York," said SL Green CEO Mark Holiday. "By expanding the Caesars Rewards program in New York City, we can formalize our relationships with local businesses and demonstrate our deep commitment to New York's economic future."
As part of the program, Caesars Rewards members will be able to use Rewards credits on gift cards valid for participating New York businesses, allowing Caesars to inject millions of new dollars into the local economy. Caesars Rewards members can also earn credits when using Caesars Rewards credit cards at participating businesses.
Jeff Garcia, president of the New York State Latino Restaurant Bar & Lounge Association and owner of Mon Amour Coffee and Wine Bar in the Bronx, said, "As a small and minority business owner and member of the New York State Latino Restaurant and Bar Association, we are excited to join this partnership as it will provide economic opportunities by attracting visitors, and therefore future customers for members in all five boroughs."
With more than 60 million members, Caesars Rewards is the largest loyalty program in the gaming industry. Caesars Rewards continues to be recognized as one of the best customer loyalty programs at the Global Game Awards and USA Today Leaders' Choice Awards. A fully connected ecosystem of gaming, hospitality, entertainment, nightlife, dining and shopping, and over 50 destinations and the entire mobile product line are connected to the Caesars Rewards network. Members can earn and redeem credits over the network for experiences they value most.
In addition, Caesars Rewards members can access exclusive benefits and membership fees at all Caesars Rewards destinations through sports, entertainment, celebrity chefs and travel partnerships, as well as invitation-only events and once-in-a-lifetime experiences.
Caesars, SL Green, and Rock Nation are jointly pushing for a license to renovate their existing office space at 1515 Broadway and create Caesars Palace Times Square. The venue will include 250,000 square feet of games and a 950-room hotel. Caesars Palace Times Square will be 100% privately funded. https://www.slotsite.info/