We created an artificial monetary obstacle to find the real beer fanatics - those, who wouldn’t turn their backs to tasting of a new beer, even if it costs a fortune. After finding these special people, Leavingstone rewarded their courage handsomely. In five days, we tracked the first heroes to buy 34 and crafted their personal statues. Just as the price went down to an affordable level, we revealed new local landmarks to honor the uninhibited passion for beer, and the brave people who trusted us. Appearance of New statues of ordinary people in the city center quickly generated the buzz among beerlovers. #CreativeCampaign #SocialMedia