https://smartdesignworldwide.com/
Street Address
4th Street & Morris Ave
Building 127, 3rd Floor
Brooklyn Navy Yard
Brooklyn, NY 11205

In 1980, we set out to pioneer the business of design that puts people first. Now, 40 years later, we’ve brought more than 1,000 products and services to market. We’ve helped BBVA build a design capability, given the New York taxi a makeover, and partnered with Gatorade on a personalized hydration system. We’re proud of our roots in product design and development.

Today, we keep growing as business challenges become more intertwined with multi-channel experiences. We’re launching innovation platforms, redefining customer journeys and reimagining entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable and relevant.

SMART DESIGN partnered with Meta to understand how to address digital safety and privacy for teens on their platforms.
Designing digital products for young people presents unique challenges because they have distinct, yet rapidly-evolving needs, goals and motivations. This work was an important part of Meta’s commitment to the best interests of children, and is being used to influence policies, products, and features to ensure the needs of young people are met.


Студия Design Logic

1. Партнеры B. Drenttel & S. Doyle

1. BILL DRENTTEL
https://www.sappi.com/ru/judge-bill-drenttel-2013

ВИДЕО
https://www.youtube.com/watch?v=bGL071EVRe8

Bill Drenttel was a designer, author, publisher, social entrepreneur and foundation executive. Beginning in 1997, he worked in partnership with Jessica Helfand at Winterhouse, a design consultancy focusing on editorial development and online media; cultural and educational institutions; and social innovation initiatives. From 1985 – 1997, Bill was the president of Drenttel Doyle Partners. One of the leading design firms in America, the firm won over 300 design awards. And, from 1977 - 1985, he was a senior vice president at Saatchi & Saatchi, where he managed accounts for Procter & Gamble and AT&T, and was responsible for launching Pampers in Italy and cellular telephones in America.

Bill was the president emeritus of AIGA, a fellow of NYU Institute of the Humanities and a senior faculty fellow and social enterprise fellow at Yale School of Management. In 2002, he co-founded Design Observer, a site of design news and cultural criticism: today, the site is a leading design publication with over a million site visits a month.

In 2010, Bill was elected to the Art Directors Hall of Fame and the Alliance Graphique Internationale, and was the first Henry Wolf Resident in Graphic Design at the American Academy in Rome. He lectured widely in the U.S. and abroad.

Unfortunately Bill passed away in 2013, but his passion for design and social good lives on in his work and continues to inspire designers today.

2. STEPHEN DOYLE
ВИДЕО
https://www.doylepartners.com/about-1


DOYLE PARTNERS
https://www.doylepartners.com/

КОЛЛЕКЦИИ
https://archives.sva.edu/about-collection/stephen-doyle-collection?autoscroll=0

Biographical Note Stephen Doyle is principal and creative director at Doyle Partners, a graphic design and advertising studio in New York City. Doyle studied at the Cooper Union under George Sadek, graduating in 1978, followed by stints as associate art director at Esquire and then Rolling Stone. In 1983, he joined M & Co., leaving after two years to start Drenttel Doyle Partners with William Drenttel and Tom Kluepfel, working with clients such as IBM and Champion Paper. After Drenttel left in 1997, Doyle continued under the name Doyle Partners. Doyle Partners is involved in graphic design and illustration, branding, identity systems, environmental graphics, packaging, and web design. Projects for notable clients include identity and marquee for the Late Show with Stephen Colbert, branding and design for Tishman Speyer and Martha Stewart, identity and environmental design for Barnes and Noble, branding and wayfinding for the Cummins Distribution headquarters, and album art for the musician David Byrne. His book-page artworks, which he calls "hypertext sculptures," can be seen in the New York Times, the Atlantic, and on SVA subway posters from 2017. Scope and Contents The Stephen Doyle Collection comprises mainly printed materials designed by Stephen Doyle or his associates at Drenttel Doyle Partners and later at Doyle Partners. These include posters for advertising, branding, editorial; notebooks and packets promoting the work of Drenttel Doyle Partners and later Doyle Partners and branding and identity presentations and proposals for various clients; miscellaneous printed material and objects, including promotional packages for Martha Stewart Living and Champion Paper; books, exhibition catalogs, CDs and LPs, and periodicals designed by Doyle, Doyle Partners, and Drenttel Doyle Partners. The Stephen Doyle Collection comprises mainly printed materials designed by Stephen Doyle or his associates at Drenttel Doyle Partners and later at Doyle Partners. These include posters for advertising, branding, editorial; notebooks and packets promoting the work of Drenttel Doyle Partners and later Doyle Partners and branding and identity presentations and proposals for various clients; miscellaneous printed material and objects, including promotional packages for Martha Stewart Living and Champion Paper; books, exhibition catalogs, CDs and LPs, and periodicals designed by Doyle, Doyle Partners, and Drenttel Doyle Partners.

2. Студия Desing Zebra

ОТКРЫТОСТЬ ЭМОЦИЯМ
Интуиция, экспрессия, “чистая эстетика”, мастерство психологизации против дисциплины логического анализа.
Проектное бюро Desing Continium
Студия Double Space
Ассоциация Frog Design
Том Бонауро

РЕАЛЬНОСТЬ - ЭТО ИЛЛЮЗИЯ
Иллюзии массовой культуры – реальность современного дизайна.
Группа Polivka Logan
Студия Koppel & Scher
Люсиль Теназес

ЭСТЕТИКА ЧЕРНОГО ЯЩИКА
Произвольность закрытых форм, возвращение орнамента
Консультационное бюро Design Interaction - 2
Группа Matrix Product Design
Дизайн – группа Tanaka Kapeс

ДИЗАЙН ВО МРАКЕ: АНТИДИЗАЙН И КРИЗИС ОБЪЕКТА
Антидизайн – собрание бессмысленных объектов или источник новых идей и методов? Репрезентативное искусство; лингвистическое измерение; телесное искусство; “материалы сновидений”, методы шаманов и колдунов; концептуальное искусство; “искусство клятвы” – в рекламном бизнесе

МЕТОДОЛОГИЯ

ОТ ТЕХНОЦЕНТРИЗМА К СОЦИАЛЬНЫМ НАУКАМ
Методология социальной философии в дизайне. Альтернативность определений: дизайн-стайлинг; дизайн – носитель изменений. Парадигма “большого пирога” и ее результаты. Истоки “бедного дизайна”

ОТКРЫТОЕ ОБЩЕСТВО - ОТКРЫТЫЙ ДИЗАЙН?
Социальные и внутрипрфессиональные причины закрытости дизайна. Влияние теории открытого общества на методологию дизайна. Пути раскрытия дизайна

НОРМАТИВНЫЕ ФОРМЫ ПРЕПОДАВАНИЯ ТЕОРИИ ДИЗАЙНА В США
Триумф и неудачи системного дизайна. Поиски новых теоретических моделей дизайн-деятельности: лекции и семинары по логике и теории дизайна; формирование авторских теоретических концепций студентов; дизайн в контексте гуманистических проблем американского общества; программы междисциплинарного дизайна; “дизайн по инструкциям”; “клиник-дизайн”; “дизайн для кентавров”

ОЦЕНКА ТЕХНОЛОГИЙ
Технология “водит человечество за нос”. Идея переосмысленного и расширенного технического контроля: стратегическая точка зрения; альтернативы; антропологическое измерение. Институционализация идеи системы технологической оценки.

ТЕОРИЯ НОСИТЕЛЕЙ ИЗМЕНЕНИЙ
Определение дизайна как носителя изменений. Исходные гипотезы теории носителей изменений. Таксономия носителей. Таксономия изменений.

ДИЗАЙНЕРЫ И КРИМИНАЛЫ:
СОВМЕСТНЫЕ МЕТОДЫ ПРОЕКТНОГО ПОИСКА
Уровни оценки крименогенности архитектурной среды: предварительная оценка проектировщиков; оценка внешних экспертов; оценка криминалов; оценка объектов в процессе их эксплуатации; оценка посредством ролевых игр.

ПОТРЕБИТЕЛЬСКИЙ ТЕРРОРИЗМ:
ДИАЛЕКТИЧЕСКАЯ КОНЦЕПЦИЯ ЭСТЕТИЧЕСКОГО В ДИЗАЙНЕ
Социальный и корпоративный терроризм во взаимодействии с эстетическими достоинствами продукции дизайна – актуальность методологического анализа. Авангард и потребительская культура. Консюмеризм в контексте идей “искусства жизни”. Дизайн человеческого опыта как вид антидизайна.

ПЕРСПЕКТИВЫ