” Igor Szucs
We’ve never been harder to please.
Today’s consumer is demanding yet curious, fussy but impatient. Like a toddler, basically.
Nowhere is the marketers’ problem more real than in the beauty sector. Vague searches for products plague Google. In fact, 40 percent of all shopping-related queries are for broad terms like "makeup" or "face cream," according to a #Pixability study. Yet interest in the industry continues to grow at a remarkable rate. On #YouTube, for example, views for videos in the beauty and personal care categories are up 65 percent year-on-year—garnering a total of 222 billion views annually.
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