1.

Distributor at retail does not trade!He does not trade in goods at all - he sells contracts.His place on the exchange, when he buys a consignment of goods entirely; and at exhibitions, when he sells it in parts.(November 2002)
2. The distribution chain (five links) is a vertical from enterprises (operators) of different levels: distributor, wholesaler, small wholesaler, retail, final consumer (legal entity).(November 2002)
3. Business Accuracy - 100% prepayment.(September 2003)
4. If the owner (he got it thrown) thrown from the economic field, it should understand that only trade flows may return it to us as an active player, not a possession where the item stops.It is not necessary to take up a stall, a booth on the base, a warehouse or office. Not pass.Clinging to the premises, he is likely to try to lure suppliers, flaunting his authority in the business in the past, but the goods are sold, not the premises where it is stored and not the person who rents these premises.Topic areas: why privatization has not solved the problem, respectively, RRA/privatization is not necessary – it is mathematically meaningless!And the reason here is that people (investors, brokers, manufacturers) who direct commodity flows, very subtly feel the state of the person (entrepreneur); and see success in their desire to bring their goods to this market only in a set of activities that are able to hold several enterprises (distribution network), and not one firm or one person, even with experience in the past.Remember: once received on the forehead – should not step on the same rake!There's no going back. Ahead of this entrepreneur (enterprise) calm, step by step, the path to the previous positions.The main thing is not to hurry, working with a new commodity flow.It's going to be harder than before, but that's good: there wasn't his commodity flow or commodity flow that he didn't manage.And now it's his business.In this and there is his reputation – rise again, working on fourteen hours in clock, becoming part of something (distribution system).Entrepreneurs only with such a worldview can really help, both directly in business and in advertising.(September 2003).
5. If there is a lot of paper in the office, the team is inoperable.Do not need crutches documentation professionals.(November 2002)
6. There are employees at firms who say:– I agree that fifty percent of customers through the newspaper, and fifty percent is my work.Absolute stupidity, if not even harsher.Man is sacred.With the paper – printed word (advertising), the firm may compete, for example, or a Fax machine, or photocopier – also the printed word.Then what is the evidence base?Foolish or, in other words, no.The newspaper, the firm, can be replaced and the price list or leaflet.This is one weight category – advertising budget.Newspaper wins leaflets or price edition.Therefore, giving advertising to the newspaper it is necessary to clearly know the tasks that must be solved by print advertising through a large circulation.The second option is to replace the newspaper - phone. Here's the word directly.But this is a representative budget, because it involves direct participation in voicing the terms of the transaction (legal, financial, commodity) – an employee of the enterprise.Two things (advertising and representative budgets) do not cancel each other and do not replace: who has how much money and skill, so much he promotes his goods: either with the help of an advertising newspaper, or with the help of a phone, or using both at the same time.(September 2003).
7. For our sins - our children are responsible.Brehundeychki, no, no, yes incur any husk:- Well, we lived in the seventies (70-ies of XX century)!Golden Time caught: Gagra, with "easy" steam, the work is not a burden ...- And at whose expense did they live? At the expense of their children and lived? - I feel like a very hard rubanut: right in the penny!to scroll through them, those who are older than us (35):- a film about the nineties - in their azure / cognac seventies!Perhaps more modestly would have lived at that time:- less be guzzled vodka, but would rarely throwing children - a good life!(November 2002)
8. Instructions are developed only after the establishment of the enterprise.You can not take someone else.It is necessary to see and write down - what the enterprise needs from each production force. This is the instruction.I lined up the work of the editorial board, as a company, by the youngest employee.Kalka starred with him. All his typological mistakes and contrivances formed the basis for both instructions and penalties in the employment contract (contract) with all other employees.(November 2002)
9. Inflation – is the achievement of the real value of the goods (brand) one hundred percent quality. The surrogate product is not afraid of inflation – it is out of the economic field and money for it is not invented.But, paradoxically, inflation is embedded in subsidies for the production and promotion of surrogate goods.The growth of inflation provokes the appearance of the brand in this market.As a result - the economic crisis: there are no counterbalances, and there are two vectors in one direction: the price increase. TM subsidies are not needed not for production, not for sales promotion, but also for its price at the world level....Subsidies are needed – a surrogate, unclaimed by the market.The difference in price between TM and a surrogate can reach times.As a result, the standard of living, which can be carried out only by TM, is also reduced at times: people get "money" mainly for the produced and sold surrogate. There is only one way out: the surrogate's withdrawal from the economic field.Disappear total illusion (the item is, but no money); the target appears – to each his communism (and preferably a house) for money earned, through the fight against inflation-surrogate in the workplace.(November 2002).
10. Capitalization of the project is premature.Any enterprise is a project for investing amounts – before reaching the calculated profit figures. Time limits – from the start of the enterprise to its capitalization as a project (after that – it will always make a profit) - are conditional (not coinciding with the calendar).It is influenced by internal factors at the enterprise, and external on a single trading platform.One thing is clear – it is important not to miss the moment of influence from outside and capitalize on the project, even if not on the estimated (maximum) figures, but on those that are now possible.As an example, take the wholesale (reactive) enterprise.A. Investments in the full project – 3 million rubles.The estimated figures (a month) with full attachment:1. The working budget is 500 thousand rubles. Under contracts – 70 thousand rubles. Investments – 380 thousand rubles.2. Executive budget (rent, light, heat) – 5 thousand rubles. Office 20 m2. Staff 3 people. Salary – piece.The reason for the premature capitalization of the project:– Homeland – debts big gives with 1 January 2003!This does not allow to reach the calculated figures.Never mind. The project kapitaliserede once – in January. Let and at the level of investments in 1 million rubles (30%).Technique: premature capitalization is carried out on any day (January 10), but on the first day (January 1) of the current month with the help of deepwater drilling (credit/debit) in Finance.Drilled: minus. Investments are always negative. Not afraid.It is important to stop in time! And a month and a half later (March 1) to check: whether the project was capitalized, or not.The graph shows that the amount on account of 5 thousand rubles., Deposit-10 thousand RUB, the cashier 5 rubles., and in the actual arrival of more 10 thousand roubles – the amount of capitalization (minus expenses) on March 1, will be equal to 30 thousand rubles.This is a very good indicator, but its disadvantage is that it is an indicator of the static (zero speed) of the enterprise.To move forward (from March 1), it is necessary to transfer this capital to March 1 – during working hours and the meaning of the arrival of employees to work – the working budget.Now it is necessary to completely encode the technology of production and sale of goods; remove all unnecessary discounts and bonuses. The capital of 30 thousand rubles is the core of the enterprise's energy and the forward movement (money as energy), which is carried out exclusively at the expense of the transferred to the goods, the block of capital that should be spent in March from the amount of 30 thousand rubles. Consumption needs to increase capital by 1 April (for 30 plus 8 and minus expenses – if cost efficient) – 25-40 thousand rubles.If the project is not capitalized, the company should be removed from the economic field (cover) until better times.Not play. Do not extinguish the capital to zero by March 1.In the opposite development of thought and action – deep-sea drilling does not make sense after March 1: the hole will be in sight and there will be nothing to block it.Even if things go up-you are in the red. Jammed!Anyway: in uphill or downhill – it goes in direct proportion to the financial situation in the commodity market. When tariffs of monopolists (debts the homeland gives) all raked out in the commodity market, there is nothing to catch – it is necessary or to leave, or to be capitalized.Better – to capitalize the enterprise – bread will be!And on the oil and caviar – there's still time. Wisdom is with You now.(September 2003).
11. Love in Vladivostok is the king's choice.To trade through a retail shop of food – hurriedly, and especially Ponte will not climb: the type I distributor, I have a roof – drillers and unlimited money. Not will pass! Seen there such, since the ninety-first year, – in a day coming and in a month disappearing.Middle-aged women – choose merchants in the retail kings. Pass – by nature, honesty and ease of communication; and one by one:– Serezha, champagne will you take? boxes thirty-five is, – not the topic, somehow Raisa Petrovna called.He tensed a little, remembered her.She's not just a woman.Untouched, matured dandelion: forty years in the Soviet trade – its status.– I don't know; how will it go? - answering the phone.– Come on, you there with the restaurant mark – up- wholesale to the School (market) that flies that we have on Steinke (Cape) – and for the naval Banquet vtulit.At the price agreed; went – loaded; in the course of negotiations.Larisa Fyodorovna, a mutual friend, was mentioned.It ships with a "Choco pie" is now tossing. Brain.Counted already at the champagne – an extra box.Is she checking?Not call.Well, "Fig" is it? Resentment, anyway.In a day:— Serge, and once was not? - Raisa Petrovna even suggests the answer.She seems uncomfortable. But the tradition – at the request – required verification of my.Check for favorites is not strict:The money will be given. Been.Of course she had me.Remember: "the kerosene stove" I, Sanya came from Moscow. (CDs for the recording Studio "Ajax" from Bulgaria through Sheremetyevo priper, two suitcases... Russian stage!)Say to him:– Sanya! On – hold phone, call: food. Want, can't **** have her?!Sanya telephoned, awaits, said.On Fokina bought flowers – large, large, bright; and Russian (street) – in the area of the House of Youth.First Sanya went up to the fifth floor.Then I flowers. Went into the already open door.Sign from window ... drive off.Exchanged orders we then; and service porcelain Chinese real – I have in office from it, as remembrance: expensive and elegant.Tradition your pass to the trade via retail, one at a time and drill through the friend barrier is not as complex as matchmaking during pregnancy.And here is confidence your female justified.If age will be given borzovatym merchants: best moloduhi – will lead us to You; to your humor, OIO, wisdom, make of us kings!Otherwise retail from the gap without a crown will hold:– on the one hand from the founders-buyers;– on the other from the investors-suppliers.(September 2003).
12. Must accept:- Qualified personnel in the near future will be in short supply. In the nineties of the last century, the urban population was washed, and in fact, only ten years later, we can expect a 100% replenishment of labor resources.Of course, you can work on straining labor resources to your city from other cities. But in this case, problems will arise for your subcontractors from these cities.Alone here you will not win, although you take all the reserve for yourself.The solution is to optimize the production process, in conjunction with related companies.(November 2002)
13. It is necessary to legalize what is happening.Administrative and financial groups of sectors (the state of the current slang) - destroy cash and print cash.They have a right. These are their - securities.And then what - real money?Only numbers in the bank statement: cashless.(September 2003)
14. The tax inspectorate (in style) should work as a district clinic or dispensary: ​​before lunch, receive “sick” enterprises; after lunch, walking - on the "challenges" lying on its side.Potions, pills, if something and the hospital regime, and no threats or cavils.(September 2003)
15. About the quality of the service: it’s still not a pianist who plays, but a piano!(March 2005)
...The book "Thoughts Emeli/Kommersant", is designed for leaders ...Chapter "Public Field", Moscow/Vladimir, 2002-2006...September 2000 - delivery of the first book "Advertising Plan. Product. Newspaper. Result" book set, Moscow - for marketing departments of enterprises, advertisers, editors.November 2002 - publication of the book "Thoughts of Emeli", Vladimir - for heads of enterprises.September 2003 - the release of stories and posts in the "Gazeta-Raketa", Vladimir - for residents of the Vladimir region.March 2005 - the active distribution of the disk "Vladimir-Federal", Vladimir - for heads of enterprises.March 2006 - it is likely that the publications were on the RIA "Expo-Torg" website on the Internet....In the photo lunch in the office of RIA "Expo-Torg" at the desk... There is a business dialogue!!! The author is on the left. JSC Research Institute "Polymersintez", Administrative building, 2002