Castelbajak's "two-track" model strategy, which is "star" for design and "player" for functionality, is drawing attention.
Castelbajak emphasizes the differentiation of design as the main model, while operating a two-track model strategy to promote quality and functionality with professional players as the lead in aggressive marketing.
Previously, Castelbajak hired actor Lee Min-jeong as its exclusive model last year. The company also plans to expand its customer base and boost sales by adopting big models that are highly recognized by the public. Castelbajak stressed that products with bold colors and lettering artworks, such as neon green and coral pink, which were introduced immediately after the selection of models last year, showed high sales and began production of reorder early in the season.
This year, along with the big model, the existing bright and colorful colors will be further strengthened to reorganize and introduce the line, and a new premium line based on calm and modern colors will be released.
With the aim of satisfying loyal customers who prefer Castelbajak's unique color and atmosphere and attracting new customers, the strategy is to inform the quality and functionality of the product through professional players.
Its strategy is to appeal its expertise as golf wear by exposing its brand through outstanding players. Castelbajak is sponsoring clothing for Ham Sung-woo, who was honored with the "KPGA Genesis Grand Prize" last year, and supports Park Sung-guk, Yoon Seong-ho, KLPGA Lee Je-young, Jeong Ji-min, Jeong Se-bin, Lee Jun-yi, Shin Yi-sol and Lee Jung-min.
In particular, this year, in addition to professional players, the company plans to use SNS short-form videos with influencer who enjoy golf to convey and spread the functional advantages of Castelbajak clothing in an easy and friendly manner.
"We are trying to further imprint the unique philosophy and identity of the Castelbajak brand while increasing familiarity through the big model, and use professional players to promote the inherent functional advantages of golf wear," a Castelbajak official said. "We will also continue various sports marketing activities such as sponsoring existing players and sponsoring golf competitions to solidify our image as a representative golf wear brand." https://www.cmriindia.org
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