Admitad has spent more than $30 million on transformation into a multi-product company.

The company summed up three years of investments in a large-scale transformation process from a mono-business partner network to a multi-product company. More than $30 million was spent on the creation, acquisition and introduction of businesses into a new international structure. What will change for partners and advertisers?
Initially, Admitad was associated by business representatives and marketers only with the partner network, which is now called Admitad Affiliate. In 2015, we launched the first new product — a budget management system in advertising networks. Since 2015, the share of revenue from new businesses has been steadily growing. At the same time, total revenue also grew.
They offer more than 20 solutions to attract customers, create long-term partnerships, monetize content and audience, manage earned funds and budgets in advertising networks, SmartShopping directions.
Admitad ID account
All B2B services will be combined under a single Admitad ID account used to log in to Admitad. Similarly, a Google account works for authorization in all Google services. Admitad ID will be the mandatory and only way to register and log in to the system.
"We are building a company through business units, and Admitad ID will be a basic part of the infrastructure. This account will become a secure and convenient repository for all users' personal information. Thanks to it, every business will not need to independently develop an authorization system, take into account the laws on data storage and processing in each jurisdiction, rethink user security — all these important tasks are closed by Admitad ID. In the future, it will allow you to launch new products much faster and strengthen cross-sales between different businesses," said Alexander Bachmann, CEO and founder of Admitad.
What else will change in 2022?
Admitad Store will be expanded by the end of 2022 and will provide partners with access to more than 20,000 advertisers of the company worldwide, including offers from other partner networks and direct partnerships with advertisers.
The company Adgoal, purchased in 2018, is divided into two parts — Admitad Monetize and Admitad ConvertSocial. The first is for monetization of content sites, browser extensions, software products, and search results. The second is for working with bloggers and content creators.
In order to develop the Smart Shopping direction, the company also acquired the Checkscan service in 2021 (which successfully passed through the startup studio accelerator).
We will complete the rebranding during 2022. The design of B2B business websites, email newsletters, and official social media accounts will change. A separate task is to change the design of offices, where the visual of the partner network has so far dominated. New offices will be designed immediately in a new style.
"2022 is the beginning of a new chapter in our history, because of which it will be difficult for the new Admitad to remain unnoticed. In 2020 and 2021, we have made significant progress in becoming a global technology company that allows businesses to attract customers, and owners of websites and social media accounts to monetize traffic and content, manage the money earned on the Internet," Alexander Bachmann is sure.
It is important to note that the transformation and development of the company could not be successful without our employees. More than 900 people around the world make Admitad an incredible place to work, and each of them makes a unique contribution that helps take us to the next level.
Admitad will continue to expand its structure and develop tools that will help businesses to receive a stable flow of customers, and partners to monetize their audience and traffic. The company continues its global geographical expansion — in 2021, an office was opened in the USA, the ninth country of Admitad's physical presence. We have already started work on opening a representative office in another European country where the company plans to develop its businesses.
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