According to worldwide researches Georgia is one the leading countries with air-pollution level, 71% of which is caused by cars. That’s why GPI Holding – founder of “Ecoist Movement” - came up with a solution. In order to balance the harm caused by cars, the company offers to plant a tree for those who insure their cars. As fact, two mature trees supply enough oxygen annually for a family of four. The video was watched by 564 000 people, more than 50 000 visited the website and engagement rate was 30 %. Finally the tree was settled in Children’s Village.As we know, the forest of thousand acres begins with one tree, unless some public figure decides to relocate it, obviously. #web #CreativeCampaign #AdsAnalytics #SocialMedia