Before travelling abroad, people usually forget to turn on data roaming. Right before departing in the airport, some still need to be reminded That’s why decided to engage users with ten different talking hats, as reminders of roaming service.We recalled Georgian saying about travelling - “Wherever you are heading, you gotta wear the hat of that place” - and gave a physical form to it. Anyone engaged with a stand watched and listened about desired country, took a branded photo, learned practical phrases, and received crucial information about roaming service. Consequently, 25% increase in people turning on data roaming service, compared to last summer.

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