Lenovo - global market leader, wasn’t not performing successfully on Georgian smartphone market.Very few people perceived Lenovo as smartphone brand. The challenge was to change customer’s perception, raise awareness of Lenovo Smartphones and position brand asbest choice in smartphone category. For this we had to find something that will excite and engage our target.On, November 7, selfie lovers gathered in the city center of Tbilisi and finally set the most Selfie-ish and at the same time the most unselfish European Record for Longest Selfie Chain with Lenovo Vibe shot. #CreativeCampaign #SocialMedia #mobile #AdsAnalytics