We believe, promises need to be real. To prove to beer lovers Old Irish really means what it says, we decided to demonstrate true meaning behind our promise “discover the real taste of Ireland”, and make these words 100% real.We wanted to actually bring a genuine Irish experience to Georgia. Since teleportation is still not an affordable option, we chose use Virtual Reality, another overused advertising tool and gave it a very real twist: taking people on a virtual journey to Irish countryside, Dublin, and a typical Irish pub, while we built an actual Irish pub around them - full of real Irish spirit to help Georgians discover what Ireland really tastes like.

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