«The Package Design Book» Jean Jacques Evrard, Brigitte Evrard

Anyone working in retail, household products, foods, fragrances or related industries knows that - whatever its intrinsic merits - a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour.
Featuring the world"s best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type - beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail - and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells. Это и многое другое вы найдете в книге The Package Design Book (Jean Jacques Evrard, Brigitte Evrard). Напишите свою рецензию о книге Jean Jacques Evrard, Brigitte Evrard «The Package Design Book» https://izbe.ru/book/425020-the-package-design-book-jean-jacques-evrard-brigitte-evrard/