Igor Szucs
While this particular Nibble and Squeak event was designed for a high-end foodie crowd, it is at the highest end of the spectrum. Many other dining experiences her company hosts around the country–and the world–cost a fraction of that. An event in Atlanta costs $44 per person, for instance, while another event in Harlem costs $111, including alcohol. “The Eleven Madison event was highly anticipated,” says Elders, explaining that they had to add additional days to accommodate all the demand. “But our mission is not just about fine dining. It’s about giving parents an opportunity to do the things they enjoyed before having children, like going out for a nice meal.”
Given that no other companies are in the business of planning toddler dining events, Elder had to come up with a new business model from scratch. She explains that Nibble and Squeak doesn’t actually make money from the sale of tickets–all of that revenue goes entirely to the restaurant. Since the events tend to take place either in a private room or before the restaurant opens to the public, the Nibble and Squeak events are an attractive proposition to these restaurants because they provide a new source of revenue. https://okl.lt/cX0V8
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