Why is keyword research important? A keyword is any word or phrase that people type into a search engine to find out more about a particular topic. Keyword research is important as it can get your brand noticed by an audience that will have an interest in your product or service. It is the process of researching and selecting words, terms and phrases users will search for when looking for the types of products or services your business offers. Conducting keyword research helps you choose the most relevant keywords for your target audience. This then helps search engines like Google understand your web pages and serve your website as a suggestion for users searching for these specific term