First NFT and Crypto-Enabled Luxury Fashion Store Opens Doors in London

Germany-based fashion designer and entrepreneur Philipp Plein launched a crypto concept store in late April on London’s Bond Street, allowing its customer to make payments in its brick-and-mortar store for its products in cryptocurrencies at the London flagship store.
At his four-story London flagship, there are three floors of accessories and ready-to-wear, complete with an NFT art gallery called The MoNA (Museum of NFT Art). The MoNA showcases the designer’s CryptoKing$ collective made with the creator Antoni Tudisco. There are also physical ‘Lil Monster sculptures that the collectors of the series snapped early this year.
For ordinary consumers, Plein’s metaverse-infused flagship store in London will serve as a metaverse information center and there will be staff on hand to guide people on how to set up a digital wallet and navigate the convoluted and intimidating process of purchasing NFTs and digital fashion.
The crypto concept flagship store in London supports a very large number of cryptocurrencies, 24 in total. Users can access the exchange rates in real-time by scanning a QR code for each of the products on offer.
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