The spirit of the open road – the "Concept 101"

Inspired by the never-ending highways, the feeling of freedom and sheer independence, the BMW Motorrad design team came up with a completely new approach to touring motorcycles with their Concept 101: elegant, exclusive, extroverted and pure cruising power. While chasing the spirit of the open road, a powerful, emotional and highly exclusive six-cylinder bike was born that turns every ride into a unique driving experience. OUR MANIFESTO: Wake up to life every morning with your engine running. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.#MakeLifeARide Read all stories: http://www.bmw-motorrad.com Join us on Facebook: http://bit.ly/MakeLifeARideFB Tweet us on Twitter: http://bit.ly/MakeLifeARideTW Subscribe to our channel: http://bit.ly/MakeLifeARideYT Share your photos with us: http://bit.ly/MakeLifeARideInstagram Pin your pictures: http://bit.ly/MakeLifeARidePin Join our circles: http://bit.ly/MakeLifeARideGoogle