The X90J measures excellently out of the box and requires minimal changes. Just a bit over brightened in the shadow details and contrast setting is a bit too high.
00:01 Initial Setup and Video discussion
01:47 Home Menu
02:26 Firmware check / update
03:35 Energy settings, HDMI Format settings
05:20 Xbox Series X Setup
08:22 Out of the box measurement report
11:00 Fixing near black overshoot with 20pt advanced
11:56 Day time / bright SDR settings (400nits)
15:17 Regular 10pt near black overshoot fix
15:40 SDR Game mode settings (400nits)
17:04 Night time / dark SDR settings (100/150nits)
19:10 Sports settings
20:42 Computer / Desktop settings
21:45 HDR movie and TV settings
22:40 Dolby Vision settings